What moderates implicit – explicit consistency?

Implicit and explicit indicators of attitudes or personality traits are positively, and variably, related. This review places the question of implicit – explicit consistency into the tradition of attitude/trait – behaviour consistency (e.g., Wicker, 1969). Drawing on dual-process models, such as the recent distinction between associative and propositional representations (Strack&Deutsch, 2004), we identify a working model of implicit – explicit consistency that organises the empirical evidence on implicit – explicit moderation into five factors: translation between implicit and explicit representations (e.g., representational strength, awareness), additional information integration for explicit representations (e.g., need for cognition), properties of explicit assessment (e.g., social desirability concerns), properties of implicit assessment (e.g., situational malleability), and research design factors (e.g., sampling bias, measurement correspondence).